Late last month, as the risqu performance of Miley Cyrus at the MTV Video Music Awards and the continuing clash in Syria were both reaching their respective levels of international importance, The Onion ran a humor part that purported to be written by the managing editor of CNN.Com, and offered a satirical explanation for why Cyrus’ “twerking” had been granted the top spot on CNN’s online front page instead of Syria:
It s a good question. And the answer is pretty simple. It was an attempt to get you to click on CNN.Com so that we could drive up our web traffic, which in turn could let us to increase our marketing profit. There nothed, and I mean nothing, about that story that related to the essential news of the day, the chronicling of important human events, or the idea that journalism itself can be a force for positive change in the world.