After much hype, many leaks, a short delay, many tacky jokes and a speech by the company's president, Samsung unboxed their new Galaxy S4 a phone that comes with eye tracking.
The handset also has features like dual view shooting, "smart scrolling and pausing, health tracking and a translator to break down language barriers.
They showed off the phone Thursday night at Radio City Music Hall in New York City.
The phone looks alike to the S3, but the back is straighter and it is a bit lighter. The Galaxy 4S is 130 grams and comes with a 5-inch, 1920 x 1080 display. The S3 only had a 4.8-inch screen.
[ Factbox: Galaxy 4S and iPhone5
OS: Google Android 4.2.2 Jelly Bean
Eye tracking: One of the neatest and most anticipated features is the eye tracking. If you are watching a video and look away, the video will stop playing. The same technology allows you to to scroll up and down or flip pages just by looking.
Camera: It comes with a 13 megapixel camera on the back and 2 megapixel front facing camera. The dual camera feature lets person taking the video or photo to also be in the video by using the camera on the front.
The sound and shot feature lets people to record sound right before or right after taking a picture. So when people see the picture they can also hear the sound that happened at the time.
You can take more than 100 shots in four seconds to pick the best one or put many together to show action.
Translator: This feature allows you to to write anything into the phone and have it translated into one of nine other languages. It supports both text to speak and speak to text and comes with more than 3,000 implanted phrases so you may be able to navigate places like airports without a connection.
[ Read the live chat from Wednesday night
The phone also lets users to hover a finger over any tab like an inbox or gallery and get a glimpse of what's in the tab before opening it.
It works when you are wearing gloves, unlike the iPhone where you have to buy special gloves to use it without to get your hands cold.
It can also count calories and while the presentation made it seem like it can be a doctor in your pocket, that majority likely isn't wise.
"At this point, Samsung appears to be trying to kill the competition with sheer volume of new features there should be something here for everyone, if most of these new features won't be used by most users," said Jan Dawson, chief telecom analyst at Ovum, to . "Samsung can most likely rely on its superior marketing budget and the comparatively weak efforts of its competitors in software to keep it ahead. But competitors will catch up and Samsung will have to continue to stretch. In general, there are lots of features, but established on experience majority of people will never find them on the device."
Despite the ridiculously tacky keynote presentation, the new features all seem like stuff that will be useful if at work or our while having fun. The trick for average people will be finding the features.
The S4 unveiling is less than a year after the first appearance of the S3. The phone will be available in all markets between April and May and come in both black and white.