By now, majority of people know the basics of how to keep their private lives somewhat private on Facebook: do not post anything you would not want your boss to read, keep your privacy settings set to ‘Friends Only,’ et cetera et cetera. But could something as innocuous as the brands and celebrities you ‘Like’ on the social network give away many personal info, too?
A new report says yes.
According to a paper published this week on Proceedings of the National Academy of Sciences, your Facebook ‘Likes’ can give a clear indication of your IQ, the marital position of your parents and more.
“And you may be able to extract it exactly – you may be able to get my gender, race, political views, religion, sexual orientation, personality, IQ and so on,” Michal Kosinski, a University of Cambridge researcher who lead the study, told .
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This PDF document breaks down what the ‘most predictive Likes’ are, and what they may say about you. Here is a fast look at many of them:
If you ‘like’ Mozart, The Colbert Report and Morgan Freeman’s Voice, you are more most likely to have a high IQIf you ‘like’ Sephora, Harley Davidson and Bret Michaels, you are more most likely to have a low IQIf you ‘like’ Beerpong, Chris Tucker and I Feel Better Tan, you are more most likely to be an extrovertIf you ‘like’ RPGs, Manga and Programming, you are more most likely to be shy and reservedIf you ‘like’ Kathy Griffin, Adam Lambert and Wicked the Musical, you are more most likely to be a homosexual maleIf you ‘like’ WWE, Shaq and Being perplexed After Waking Up From Naps, you are more most likely to be a heterosexual maleIf you ‘like’ The L Word, Not Being Pregnant and on occasion I Just Lay In Bed And Think About Life, you are more most likely to be a homosexual femaleIf you ‘like’ Lipton Brisk, Foot Locker and I Just Realized Immature Spells I am Mature, you are more most likely to be a heterosexual femaleIf you ‘like’ Austin Texas, Big Mommas Movies and Texting With Cold Hands Is Like Typing In Slow Motion, you are more most likely to be a drug userIf you ‘like’ Inside Jokes, Milkshakes and would not It Be Ironic If You Choked On A Life Saver, you are more most likely to abstain from drug use
By default, Facebook ‘Likes’ are observable to everyone, and majority of people have a median of 68 ‘Likes.’ When a computer trained with the ‘Likes’ of thousands of volunteers went through Facebook profiles, it was able to exactly predict a user’s gender 93 per cent of the time, if they were African American or Caucasian 95 per cent of the time, if they were Democrat or Republican 85 per cent of the time and how old the user was 75 per cent of the time.
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If you want to test it for yourself, the research group has set up a web site, youarewhatyoulike.Com, where you may be able to login with your Facebook profile and see if it can exactly figure out many personal traits about you.
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